Brand Guidelines

Mission

Boys & Girls Clubs of San Dieguito is an organization dedicated to providing POSITIVE activities to develop the education, health, self-esteem and character of youth.

Tagline

Great Futures Start Here

Questions? Reach out to marketing@bgcsandieguito.org 

Our Logos

Boys & Girls Clubs of San Dieguito have vertical and horizontal configurations of our logo.

Vertical Full Color
Horizontal Full Color
Horizontal Black

Editorial Guidelines

1. Boys & Girls Clubs of San Dieguito is singular. Do not proceed with “the.”

Correct: Boys & Girls Clubs of San Dieguito is dedicated to empowering youth.
Incorrect: The Boys & Girls Clubs of the Valley are dedicated to empowering youth.

2. Always use the ampersand (&) in the name of our organization.

Correct: Boys & Girls Clubs of San Dieguito
Incorrect: Boys and Girls Clubs of San Dieguito

3. Club / Clubs – Always capitalize Club(s), in both the phrase Boys & Girls Club(s) and when using it alone.

4. The Boys & Girls Club Movement – Refers to BGCA and Clubs collectively. Club is singular. Movement is capitalized.

5. Our acronym is BGCSDTO. When referring to our organization in an article, please begin the article by calling us Boys & Girls Clubs of San Dieguito. In the following sentences, you can refer to us as BGCSDTO.

Correct: BGCSDTO
Incorrect: bgcsdto
Incorrect: B.G.C.S.D.T.O.

6. We have Clubhouses not Branches

7. after school – Two words. When used as an adjective, add a hyphen.
Examples: The Club is open after school. It provides many after-school activities.

8. Youth/young people/kids and teens When referring to multiple young people, use “young people” or “youth.” Do not add an “s” to “youth.” Because Clubs serve youth in a wide range of ages, we also refer to Club members as “kids and teens,” which encompasses the 6-12 age group as well as Club members age 13 and older. Preference is always “kids and teens” or “youth” over “children.”

Our Colors

Our Primary Color is BGC Blue. The Extended Palette includes the remaining 6 colors.

BGC BLUE


PMS: PROCESS BLUE
CMYK: 100/13/1/2
RGB: 0/129/198
HEX: 0081C6

BRIGHT WEB BLUE


CMYK: 76/25/0/0
RGB: 0/153/216
HEX: 0099d8 

Inspirational Green


PMS: 376 C
CMYK: 54/0/100/0
RGB: 129/188/0
HEX: 81BC00

Service Purple


PMS: 267 C
CMYK: 77/97/0/0
RGB: 97/39/158
HEX: 61279E

Great Futures Gold


PMS: 7564 C
CMYK: 0/50/100/9
RGB: 226/136/27
HEX: E2881B

Professional Blue


PMS: 301 C
CMYK: 100/53/4/19
RGB: 0/75/135
HEX: 004B87

Theatrical Gray


PMS: COOL GRAY 11 C
CMYK: 44/34/22/77
RGB: 83/86/90
HEX: 53565A

Bold Black


PMS: BLACK C
CMYK: 0/0/0/100
RGB: 0/0/0
HEX: 000000

WEBSITES

Official Club Website: bgcSanDieguito.org
Youth Arts Academy (YAA): youthArtsSD.org
Athletics & Big 8 Middle School Sports: bgcSanDieguitoAthletics.org
Bulldogs Basketball: sanDiegoBulldogs.org
Center For a Healthy Lifestyle (CHL): centerForAHealthyLifestyle.org
Rancho San Dieguito Swim Team (RSD): RSDswimming.org

SOCIAL MEDIA

Boys & Girls Clubs of San Dieguito
Rancho San Dieguito
Bulldogs Basketball